Story is Your Portfolio's Edge
Half the battle in a successful exit isn’t the product. It’s the story.
When the story fails
It leads to Capital Destruction
He had the product. And decades of engineering credibility.
But customers drifted. Checked out. Misunderstood. The harder he tried, the less connection. He knew story was half the deal. He just couldn’t bring it to life. Through 1-to-1 work, Bert mastered story as a commercial discipline.
For VCs Who Play for Return and Reputation
Story strengthens fund reputation through founder conviction. Story is Your Portfolio's Edge